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Stop hiding your smile. Start turning heads again
✔️ Your perfect shade, never the wrong color
✔️ Never bleeds or settles into fine lines
✔️ Hydrates all day for soft, comfortable lips
✔️ Stays put through coffee, meals & kisses
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Verella starts clear and develops into a personalized pink tone as you apply it. The color is buildable, so you stay in control. Start with one light layer for a soft, natural-looking result, then add another layer only if you want more intensity. The final color can vary slightly from person to person
The lightweight, balm-like texture is designed to sit smoothly on the lips instead of drying into a thick, matte layer. This helps the color look softer on mature lips without making fine lines appear heavier. Start with one light layer and build gradually. If you want extra definition around deeper lines, you can apply a lip liner first
Yes. The lightweight formula is made with Squalane, Hyaluronic Acid and Vitamin E to help keep lips feeling soft and comfortable. Instead of drying down like a heavy matte lipstick, it gives your lips color with the comfortable feel of a tinted balm. Its smooth texture is also designed to avoid looking thick around fine lines
Not constantly. Once the color develops, it leaves a long-lasting tint that stays with you through coffee, meals and everyday moments. It fades softly and evenly, so your lips keep a fresh, natural-looking color instead of becoming dry or patchy.
The lipstick contains a pH-responsive pigment that develops when it meets your lips. That is why the stick looks clear but creates color once applied. There is no shade selector because the same lipstick develops differently depending on the natural tone and chemistry of your lips
When will I get my order?
We ship Verella worldwide. Orders are processed in 1–3 business days. Delivery then usually takes 5–12 business days depending on your country — nearer destinations arrive faster, with more distant regions toward the upper end.
✓ Free shipping on orders over €50 (below that, calculated at checkout)
✓ Tracking number sent to your email as soon as your order ships
✓ Delivered by trusted tracked couriers, handed to your local postal service on arrival
We love our products and we are sure you will too! That's why we offer a 60-day risk-free trial period. If you are not satisfied, we will gladly refund you according to our return and refund policy.
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
SOFTENS SMILE LINES
FEEL YOURSELF AGAIN
TURN HEADS
SOFT, KISSABLE LIPS
The clear, pH-adaptive lipstick that becomes your own shade — so you finally look like you again
I stopped wearing lipstick the day my daughter-in-law asked me to "tone it down" for the photos. I wiped it off and didn't recognise the woman in the mirror — I'm 61, and a drawer of forty lipsticks had all failed me: wrong shade, gone by lunch, bleeding into every line. So I gave up. Honestly, I'd started to mourn myself. Then a friend gave me the Verella Signature Lipstick — it goes on clear and becomes your own shade. When the colour came up, the woman looking back was finally me. Here are the 5 reasons I've worn it every day since.
For years I thought I'd gotten bad at makeup. Every lipstick I put on dried out my lips or crept into the little lines around my mouth — so I blamed myself. But it was never me. Regular lipstick is made to sit on top of your lips. On young lips that's fine. But older lips are drier and have more fine lines, so the colour has nowhere to go but into them. Verella works a different way. It goes on soft and clear, sinks in like a balm, and stays where you put it — so it works with your lips, not against them.
Here's the part I still can't believe. The tube looks clear — like there's no colour in it at all. But once it's on, it slowly turns into a soft colour that matches your own lips. Not mine. Not the woman's next to you. Yours. That's why you can't pick the wrong one — there's no shade to choose. For years I bought colours that were too bright, too dark, or just wrong on me, and I gave up trying. This one gives me the only colour that always looks right: my own.
This is the one that got me. Every lipstick I ever wore would creep past my lip line within an hour and settle into the little lines around my mouth. It made me look older, not younger — so I just stopped wearing it. Verella stays right where you put it. I checked mine at 4 in the afternoon and it looked exactly like it did that morning. Clean edges. No creeping. No mess. For the first time in years, I don't cover my mouth when I laugh.
Most lipstick left my lips dry, tight, and flaky by dinner. This does the opposite. It goes on like a soft balm and keeps your lips comfortable all day — no cracking, no peeling, no rough bits. Mine were actually softer at night than when I put it on that morning. It's the first colour I've worn that treats my lips instead of drying them out.
Here's what it all adds up to. I put it on once in the morning and forget about it. It lasts through my coffee, my lunch, a glass of wine — I don't carry it in my bag anymore, and there's nothing on my cup or my teeth. But the part I wasn't ready for? People look at me again. My husband did. A stranger in the shop did. And when I catch myself in the mirror now, the woman looking back is me. That's what I really bought. Not a lipstick — myself.
I'd stopped wearing lipstick for two years. The first morning I put this on, I stood at the mirror and actually smiled — the woman looking back was me again. It was Buy 1 Get 1 Free, so I got one for my sister too. She hasn't stopped thanking me
Three days in, my husband looked up and said I looked beautiful. He hasn't said that in years. I bought two on the Buy 1 Get 1 Free — one for me, one for my best friend who gave up on lipstick like I had
I felt invisible for a long time. Now people catch my eye in the shop and at church, and I walk in feeling like myself. Grabbed the 2-for-1 and passed the second one to my daughter
I dreaded the photos at my son's wedding. This stayed on all day, my colour, no creeping into the lines. For once I loved how I looked. So glad it was Buy 1 Get 1 Free — I kept a spare in my bag
I'd told everyone I was "just being comfortable." The truth is I'd given up. This gave me my face back — and my confidence with it. Bought two on the deal and gave one to my sister for her birthday
Find answers to common questions about our products, shipping, returns, and more.
That is the intention. Areliaa creates a fresh, buildable tint rather than the dense, flat look of a traditional matte lipstick. Begin with one light layer for a softer result that brightens your lips without making them dominate your face.
No. Your natural lip tone and chemistry influence the final result, so the color can look softer or richer from one person to another. The goal is not one identical shade on every woman. It is apersonalized-looking tintthat develops directly on your lips.
Your natural lip tone becomes part of the final result. Start with one light application and let the color appear before adding more. This gives you better control and helps you avoid making the result stronger than you want.
The texture is light weight and balm-like, not thick or heavily matte. Squalane, Hyaluronic Acid and Vitamin E help keep the lips feeling comfortable while you wear it.
No. Unlike traditional lipstick, the color develops directly on your lips instead of sitting in a thick layer on the surface. Once developed, it leaves a long-lasting tint that stays with you through coffee and meals, without the obvious lipstick marks of a heavy cream formula.
Yes. Use a lip liner first if you prefer extra definition, or add gloss afterward for more shine. It can also be worn alone for the simplest and most natural-looking finish.
💧Hyaluronic Acid Helps attract and retain moisture, keeping lips feeling softer and more comfortable.
🌿Squalane Helps lock in moisture and protect lips from feeling dry.
✨Vitamin E (Tocopherol) Helps condition and nourish the lips.
💋pH-Reactive Pigment (CI 45410)Responds to your lip chemistry to create a personalized-looking color. The result can vary from one woman to another.
FULL INGREDIENT LIST:Isostearic Acid, Ethylhexyl Palmitate, Polyisobutene, Dibutyl Lauroyl Glutamide, Dibutyl Ethylhexanoyl Glutamide, Hydrogenated Polycyclopentadiene, Squalane, Hyaluronic Acid, Tocopherol, CI 45410, Gold, Parfum, Ethylhexylglycerin.
